The 9 Cylinders of Your Leads Engine
To be a Top Producer you must stay active and look for opportunity everywhere.
To get your engine up and rolling, here are 9 top producing ways of doing it:
1 - OFFERING PUBLIC EDUCATION SPEAKING SEMINARS
This is where you’re going to speak for free to a group, in order to build relationships and provide value to your community. It sharpens your skills as a presenter and also generates leads for you. Collect business cards of attendees and follow up with them. Consider offering a free financial diagnostic or a few effective money saving tips (whatever…) in a drawing for their business cards. You should have a 7 minute, 20 minute, and 1 hour versions of this to fill whatever time you are allotted.
- Toastmaster Clubs
- Churches
- Colleges
- Lions Clubs
- Chamber of Commerce
- Kiwanis
- Company’s Weekly Sales Meetings
- Rotary
- Public Seminar – You find a room, send out flyers, social media/e-mail blasts, put up signs
2 - REFERRAL PARTNERS
Build mutually beneficial relationships with people who do business within a similar customer demographic as you – but in an unrelated industry. Find 1 or 2 sales professionals that you trust and offer to meet once a month and pass referrals back and forth. Make sure this person is trustworthy, honest, and also a top producer so that they’re not riding your coat tails.
3 - NETWORKING GROUPS
Join groups that are designed for the purpose of networking.
BNI Networking is a good choice because they only allow 1 person from each industry to be in each group.
4 - EXISTING CLIENT BASE
Call them just to check in as a courtesy call and see what they thought of your service. Specifically, what they thought of your professionalism and how you helped them with your services/products (you may have to dig a little here so that you can get a good fully explained story).
Remind/Restate that you are there for them if they need anything and really make them feel good about working with a professional like yourself that really cares about them if issues come up.
Make sure they have your number/email address always handy. Get them to write it in their address book, install it into their cell phone, write it on the fridge, etc. Where ever they keep their names and numbers you need to be there…
Then when they are in front of their “circle of influence” names and numbers – ask them if there is anyone else that you should be speaking to that they know that would love to experience this tip top level of service you provide?
5 - REFERRALS
Use a referral sheet template or memory jogger
Build more rapport with people you’ve done business with 3 or 4x to find the new things they’re involved with and new circles they are in.
6 - SPHERE OF INFLUENCE
Make sure that you’ve talked to everyone you already know.
7 - SOCIAL NETWORKING
Use Facebook and Linked in to keep in touch with past clients, and to join new groups of people that share common interests.
Use Twitter to grow the people in your Facebook and LinkedIn networks.
Do this on nights and weekends.
www.socialoomph.com – Use this to write out status updates all at once in the evening and schedule them for when they go out throughout the day. (Only works with Twitter but you can link Twitter automatically with your Facebook)
http://ping.fm – Use this to update in 1 place and it goes and hits LI, FB, Twitter, MySpace, etc.
8 - LOCAL SALES INCENTIVE PROGRAM
Call local sales managers and offer to come teach a class to their sales team during their weekly meeting where you donate a financial diagnostic, or free 30 minutes financial advice session, or a Gift certificate to the sales manager that he/she can use as a contest for his/her sales team. Just think outside the box here.
9 - REFERRAL ADVANTAGE PROGRAM
Give an incentive or reward for people who refer you business. Look for what Malcom Gladwell (The Tipping Point) calls “connectors”. These are the people who know everyone. Reward them and be around them as much as possible.
- Pay $50 for every referrals that converts to a client transaction
- Take “Connectors” to Lunch
By cranking each of these cylinders at some point during your week you should have referrals and new people to call on all the time. Your foundation has been laid and now is the time to push full steam ahead!
Have an awesome time working on your 9 cylinders and get excited about it. Think about perfecting the introduction and qualifying part of your sale, refining your closing process and really digging deep into more ideas to keep your funnel full of prospects. Rock it!!
LIVING and LOVING every minute of it, Dave Brown, “Salesman” – Success Starts Now!
email – dbrown@ssnseminars.com
“If you’re not constantly learning you’re not fully living.”